1)Very Very Important
2)Not important
3)I'm too drunk to understand this question
4)Is there really any other answer than 3?
So what are TAGS?
Tags are keywords that describe videos.
An example of this would be say you are looking for a video on soccer, some tags for soccer videos might be "boots","goals", "jerseys" etc, things that are relevant to soccer. People who enjoy soccer videos are looking for terms that relate to soccer and if people search for those terms, they can find the soccer videos. Clever isn't it?!
Tags help you with labeling your videos that you upload so that others can find them fairly easily. BUT there is a problem with uploading these to YouTube....
YouTube only allows single tag words and not long keyword phrases such as "best soccer boots" or "great soccer players"
Some Great Tagging Tips for you:
1. Start off researching videos in your niche, find the videos with a LOT of views.
What tags are they using? Checking these can give you some ideas...but more importantly:
ask yourself the question of
"What combination of tags do these users put in to get specific results?"
Think of these combos as keyword phrases used in Adwords and Search Engine Optimization (SEO).
So for a promotion for soccer, if you want soccer in New York in your video, you could include "soccer" and "New York" in your tags. Users who search for "soccer New York" find your video more easily than users who search for "soccer" or "New York"
2. Use your Tags in the Description text for your videos.
Including them in the text likely makes your video appear more "relevant" and more desirable for YouTube to return as a search result.
3. Do Keyword Research to find good tags.
Another tactic is to do good keyword research for what your market is searching for. AdWords ads can provide valuable info in this area. Why? Because, if someone is spending money to advertise for specific keywords & phrases then you can bet your ass it's because those words are getting searched...and are profitable. If they weren't guess what? No one's using them!!!
People search YouTube the same way they search Google and Yahoo.
Some of my favorite tools for doing keyword research area:
PPC Web Spy
This new tool from keyword legend Brad Callen integrates with Firefox and provides outstanding data with the click of a button. I LOVE this tool and use it to research all my keywords! Oh...and it's yours - keep your wallet in your pocket,unless your thirsty, then just go get a beer and refer to answer number 3 at the beginning ;-)
SEO for Firefox
Another tool I use is called SEO for Firefox from SEO Tools. Their motto is: "Learn. Rank. Dominate"
This is true, in everything! This thing has a huge list of features. Just check them out.
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