Here's a question often asked by those who are doing video production for their Network Marketing training and informational videos.
"Do presentation aids actually help with the video?"
Presentation aids DEFINITELY make a difference in the effectiveness of your videos. Especially if it's just you sitting in front of the camera talking. Therefore, you need to learn how to produce simple ones and learn how to integrate them into your videos.
But be aware, only use these when they increase the clarity and effectiveness of your speech, if they are pointless, you might lose your audiences attention.
An interesting statistic is that recent research has shown that we typically remember only 20% of what we hear, while that number jumps to 50% when we both hear and see something.
Well designed presentation aids also enhance your credibility in the eyes of the audience. They show the listeners that you took extra effort in preparing something to help them better understand what you are saying.
These aids also improve your ability to get the message across. It gets you involved with your audience and not just standing there talking monotone like your least favorite professors did. (some of my professors do this and makes lectures a sleeping hour) This also helps with if you are nervous, just show the picture or share a graph/powerpoint with the audience, it helps to relieve some of that stress since they won't be focusing solely on you!
So it seems like presentation aids are great, right?
Just like anything else, these can be a disadvantage in your videos. You want to be aware of these potential problems to make sure you avoid them.
Presentation aids distract listeners, and if they are used incorrectly, your audiences attention will never come back to you.
These also can distract you, the one doing the video. How is that? If you haven't properly prepared what you are going to say while sharing the presentation aid, you'll probably lose track of what you are saying and this will definitely cause your presentation to struggle. In the end, causing the viewer to leave your video.
Presentation aids can be a great thing, but can also be a terrible thing. In my next post, I'll talk about some ideas for presentation aids.
Showing posts with label how to use videos for network marketing. Show all posts
Showing posts with label how to use videos for network marketing. Show all posts
Monday, March 16, 2009
Monday, March 9, 2009
Manage the Impressions that you make
As you get in front of a camera to speak, your listeners begin to form impressions of you that influence how they will respond to your video.
You may know of Aristotle, he called these impressions ethos. A person who has high ethos will be listened to with respect; therefore, ethos are KEY ingredients in leadership. You CAN build your ethos by helping listeners to form a favorable impression of your competence, integrity, goodwill and dynamism. You aren't lost if you don't possess these YET. Which is good, otherwise, there would be no point in learning and improving!
Competence:
Competent speakers seem informed, intelligent, and well prepared. You can come across in your videos as competent if you speak about topics that you already know something about and can do some research to qualify yourself as a responsible speaker about the subject.
An example would be if you were to know a little bit about the link between exercise and grade point average. This is an example of what I did in my Public Speaking class, I thought I knew some about this. But, I did not know that there was so much information that I still hadn't learned yet.
In my particular speech, I mentioned research that I had learned about in which Penn State University did a study on how different amount of hours of sleep per night affected GPA of students. The average for a study of 1,000 students found that students sleeping 6 or fewer hours a night averaged a 2.7GPA, students sleeping 7-8 averaged a 3.0GPA and those sleeping 9 or more averaged a 3.3GPA.
This was a surprise to me at first, but after more research I found out why. This made me competent on the subject when I gave my speech.
Elements for competent videos:
-The video must specify the qualifications of the expert(share some valuable info)
-Recent testimony from another expert
-If you can get a direct relationship between an expert and you, you have more value
-Speaker shows that there was careful preparation for the video ( make a plan and do the plan, hit the points you want but remember to have fun!)
Integrity
People who use Integrity in their videos come across as ethical and dependable. This is important to build trust in your viewers so your reputation has integrity. You can encourage perceptions of integrity by presenting all sides of an issue, and then explain how and why you chose your position. If you chose a particular company or product for a reason, explain WHY. People want to know this.
Goodwill
People with goodwill have our interests at heart, and we can tell when they care. They are not just a self-centered ass. They think more in terms of what is good for the group or community to which they currently belong.
Your viewers can tell when you are helping them, and people enjoy the company of those who have our interests at heart. You might even get someone to join you just because they know how much you care!
If someones watching your video, it shows that they care about you as a person, so make sure you care about the people who are watching your videos!
There is such a thing called Identification which is important, its the feeling of sharing or closeness that will develop with you and your viewer. It usually occurs when someone believes that they are like you and you have similar outlooks on life and you share similar backgrounds or values as your viewer. If you can identify what your audience is like, you can share more things about you that they may be able to relate to.
Dynamism
Dynamism is the PERCEPTION that a person is energetic, enthusiastic, and in control of the current situation in the video. I know that you may be secretly wetting your pants while you're in front of the camera, but guess what! If you don't tell people, they won't know!
If you don't feel confident in front of the camera, you still need to act as if you are. If you appear self-assured in your videos, your viewers will respond as if you are self-assured. Also, because of this, you WILL start to become more and more assured that what you are doing is right. This is whats called "tricking your mind" and this creates a desired trait for you. Tricky, huh?
When you are in control of the video, your viewers become more at ease and their response to your video is positive feedback. This further reinforces your confidence in yourself and causes you to make even better videos!
You may know of Aristotle, he called these impressions ethos. A person who has high ethos will be listened to with respect; therefore, ethos are KEY ingredients in leadership. You CAN build your ethos by helping listeners to form a favorable impression of your competence, integrity, goodwill and dynamism. You aren't lost if you don't possess these YET. Which is good, otherwise, there would be no point in learning and improving!
Competence:
Competent speakers seem informed, intelligent, and well prepared. You can come across in your videos as competent if you speak about topics that you already know something about and can do some research to qualify yourself as a responsible speaker about the subject.
An example would be if you were to know a little bit about the link between exercise and grade point average. This is an example of what I did in my Public Speaking class, I thought I knew some about this. But, I did not know that there was so much information that I still hadn't learned yet.
In my particular speech, I mentioned research that I had learned about in which Penn State University did a study on how different amount of hours of sleep per night affected GPA of students. The average for a study of 1,000 students found that students sleeping 6 or fewer hours a night averaged a 2.7GPA, students sleeping 7-8 averaged a 3.0GPA and those sleeping 9 or more averaged a 3.3GPA.
This was a surprise to me at first, but after more research I found out why. This made me competent on the subject when I gave my speech.
Elements for competent videos:
-The video must specify the qualifications of the expert(share some valuable info)
-Recent testimony from another expert
-If you can get a direct relationship between an expert and you, you have more value
-Speaker shows that there was careful preparation for the video ( make a plan and do the plan, hit the points you want but remember to have fun!)
Integrity
People who use Integrity in their videos come across as ethical and dependable. This is important to build trust in your viewers so your reputation has integrity. You can encourage perceptions of integrity by presenting all sides of an issue, and then explain how and why you chose your position. If you chose a particular company or product for a reason, explain WHY. People want to know this.
Goodwill
People with goodwill have our interests at heart, and we can tell when they care. They are not just a self-centered ass. They think more in terms of what is good for the group or community to which they currently belong.
Your viewers can tell when you are helping them, and people enjoy the company of those who have our interests at heart. You might even get someone to join you just because they know how much you care!
If someones watching your video, it shows that they care about you as a person, so make sure you care about the people who are watching your videos!
There is such a thing called Identification which is important, its the feeling of sharing or closeness that will develop with you and your viewer. It usually occurs when someone believes that they are like you and you have similar outlooks on life and you share similar backgrounds or values as your viewer. If you can identify what your audience is like, you can share more things about you that they may be able to relate to.
Dynamism
Dynamism is the PERCEPTION that a person is energetic, enthusiastic, and in control of the current situation in the video. I know that you may be secretly wetting your pants while you're in front of the camera, but guess what! If you don't tell people, they won't know!
If you don't feel confident in front of the camera, you still need to act as if you are. If you appear self-assured in your videos, your viewers will respond as if you are self-assured. Also, because of this, you WILL start to become more and more assured that what you are doing is right. This is whats called "tricking your mind" and this creates a desired trait for you. Tricky, huh?
When you are in control of the video, your viewers become more at ease and their response to your video is positive feedback. This further reinforces your confidence in yourself and causes you to make even better videos!
Sunday, March 1, 2009
Using Your Language Effectively in Videos
"Give me the right word and the right accent, and I will move the world." -Joseph Conrad
Does this mean anything to you as someone who is using Videos for your Network Marketing Business?
If it doesn't, then maybe you need to realize how powerful it is to use your language effectively in your videos. You might, make that ARE losing money and prospects if you aren't using your words effectively in the videos your producing.
I have started to notice that when I watch videos, if the person seems like they have an agenda to get through and has a good flow of his or her words I receive the message better. Also, if the speaker takes advantage of rhythm in his/her words, this REALLY causes me to engage.
Here's just a few facts that might help you with what to do with your videos:
-Most of us think in words, and the words of our language shape the way we think.
-Using Language effectively is more spontaneous than written words and people like spontaneity!
-Words are the essence of our being, of what and how we think about ourselves
So, this brings me to my next big question for you...
What Makes the Spoken Word Special?
Is there really a difference between the spoken word and the written word?
YES, YES, YES, YES... did I mention YES?
The spoken word is more COLORFUL and INTENSE than the written word.
Oral language is much more interactive, it engages the listeners in the feelings and thoughts of the speech as they develop the words. This helps to create more of a conversation with the audience than just reading boring words.
So... I'd just like to leave you with a few little tips for when you're making your next/or first video.
First is to be yourself.
Second is to try to be spontaneous in your videos, this helps to KEEP the attention of the viewer.
Third, create a picture using your words for your audience as much as you can. This takes some time and practice, but doesn't anything that's worth learning takes tons of practice?
Does this mean anything to you as someone who is using Videos for your Network Marketing Business?
If it doesn't, then maybe you need to realize how powerful it is to use your language effectively in your videos. You might, make that ARE losing money and prospects if you aren't using your words effectively in the videos your producing.
I have started to notice that when I watch videos, if the person seems like they have an agenda to get through and has a good flow of his or her words I receive the message better. Also, if the speaker takes advantage of rhythm in his/her words, this REALLY causes me to engage.
Here's just a few facts that might help you with what to do with your videos:
-Most of us think in words, and the words of our language shape the way we think.
-Using Language effectively is more spontaneous than written words and people like spontaneity!
-Words are the essence of our being, of what and how we think about ourselves
So, this brings me to my next big question for you...
What Makes the Spoken Word Special?
Is there really a difference between the spoken word and the written word?
YES, YES, YES, YES... did I mention YES?
The spoken word is more COLORFUL and INTENSE than the written word.
Oral language is much more interactive, it engages the listeners in the feelings and thoughts of the speech as they develop the words. This helps to create more of a conversation with the audience than just reading boring words.
So... I'd just like to leave you with a few little tips for when you're making your next/or first video.
First is to be yourself.
Second is to try to be spontaneous in your videos, this helps to KEEP the attention of the viewer.
Third, create a picture using your words for your audience as much as you can. This takes some time and practice, but doesn't anything that's worth learning takes tons of practice?
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